Credit Card Life by Karim Rushdy | Music Video

Music Video Production, Performance, Video, YouTuber

Creditcard debt is a serious stressor for….almost everyone I know. I do not claim to have any answers for this financial gong show where I can get things instantly without working for them and then be charged interest on my temporary joy, but this song (Credit Card Life) from my album, The Vibe, with video by Jordan Raj were made with the hope to provide some satirical relief to the perpetuated system of instant gratification:

“whoops, anniversary; time for a five star hotel,
that bill really hurts to see, but I swipe and I’m like oh well!”

Grab The Vibe and my other albums at http://www.karimrushdy.com/

Where were the Eggs?

Music Video Production, RMIT Media Comms

Like all good things, our summer adventure that has been “The Great Belgian Egg Hunt” has come to a close. Where were the eggs? Well – the eggs would have to be the things that we learnt over the process of the hunt, and the ‘Great Belgian’ sounds too heavy so ill leave him behind.

I can safely say that i learnt a lot through these short six weeks. Firstly, the course was very practical, compared to the 12 week studios, the egg hunt took no time in getting us into gear. By the end of the first week we were already conceptualising and creating our end product. This whole notion of practicality and learning while doing was one i really appreciated, I learn best by DOING, and this course had a lot of doing. Especially the filming process, using new equipment, organising extras and directing. Opened me up to a world of learning. For example; I learnt that a video camera would have been better for our wide shots. That its almost impossible to use a 5D in direct sunlight. When working with actors one has to be gentle but give clear direction. All these practical learnings have ensured that next time I am faced with a similar situation I will be more informed on how to act.

Secondly, not to boost his ego – but, Rohan was a pretty great mentor.  I say this not only because because I know he will be assessing this post, but also because he actually had REAL LIFE experience with music video making. For example, from day 1 he was showing us his own work and explaing to us how it was done. This was inspiring, as we quickly learnt that a production does not have to have a huge budget to look good, and there are many ways to achieve a particular look or do an effect. This experience that Rohan had also came through when it came to editing our work, he was able to give us an industry perspective on what worked and what didn’t and often pointed out cheeky editing stunts we could pull off. This adds to my original point about practical learning throughout this course. It was simply the best way for me to learn, to be able to see examples, try things and receive feedback.

Finally, what impact has the studio had on my professional journey? Well, Iv’e realized that i really like music video production! For one, the sound is totally taken care of; dont have to worry about a sound guy – and great sound automatically adds so much value to your production. Additionally, its such a dynamic and diverse field, whereas, often with feature film there are basic filmic and narrative conventions which should be followed. However, with music videos there is room for experimentation that does not take one and a half hours of an audiences life. Furthermore, there is more room for detail, being a student and not having a large budget, its easier to do 3-4 minutes of quality work than making a 90minute film with over 30 scenes. Lastly, I have a passion for music and evoking emotion through music (im not sure im necessarily good at it – but its fun), therefore music video seems to be the perfect space to bring my interest for film and music together. I have actually contacted another two singers in Melbourne and im going to continue making music videos and see where life takes me.

Until next time,

Jordan

Fine Cut

Music Video Production, RMIT Media Comms

Here we are – Oh boi it went by so fast – the final class of the Great Belgian Egg Hunt. Today we are presenting our fine (not final) cuts of our music videos. Here it is:

https://drive.google.com/open?id=0B5Oqn6YZ6TKHTzhVX2ctY1pwcGc

There is a major improvement over the previous edit. We shortened the awkward and long scenes and no longer spoon feed the story to the audience. Overall it is a lot better. There are still a few tweaks to be made, like the colour grading and there are moments in which Abby looses focus or looks at the camera.

 

Tones of Subjectivity

Music Video Production, RMIT Media Comms

Art is arguably one of the most subjective things in the world of existence. It is a form of creation, which in turn is a way of bringing into being ones perspective.

What does all this fancy-talk mean? Well, it means that when a work is being created everybody will have different opinions on how that work should be. This is what we faced when collaborating to colour grade the music video. Up until this point the decisions had been fairly easy to make, as it is a narrative video there were straightforward ways in which things were done.

However, when it came  to choose a font and colour grade – differing opinions came forth. Should the video have warm tones, cold tones, what type of warm and cold tones? All these questions came forth and there did not seem to be a middle ground. Here are a two of the different grades:

Screen Shot 2016-02-18 at 6.32.40 pm
Yellow Tones
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Green Tones

 

Screen Shot 2016-02-18 at 6.35.07 pm
Yellow Tones
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Green Tones

 

Screen Shot 2016-02-18 at 6.42.59 pm
Yellow Tones
Screen Shot 2016-02-18 at 6.43.24 pm
Green Tones

 

 

 

 

 

 

 

Although being very subtle differences, they do very much impact the final emotion of the piece. This however is still a very subjective thing and is a matter of personal opinion. Currently, there is still no sure fire method for deciding how our group will settle on a final colour

in-Zayne effects

Music Video Production, RMIT Media Comms

Like most people exactly like me, I cant resist a pun.

Remember Zayne Malik? Former member of One Direction? Yes of course you do. Well he recently released a music video:

After watching this video my Music Video student atoms were very excited. Whhaaaat are those effects!?! The video footage itself is pretty average – shot in an infinity chamber with basic lighting. Would technically make for a very boring music video – but the special effects make the video very intriguing to watch. From the liquid effects, to the 3D animation and kaleidoscope, I didn’t know where to look.
I simply had to share my mind blowed-edness with the world of le’blog.

What We Learn

Music Video Production, RMIT Media Comms

So a few things have become evident to me throughout the editing process for our Music Video. Especially as the camera operator for the shoot. Firstly, something which I learnt on the shoot day – ALWAYS have multiple memory cards, and do data dumps even if you don’t need to. We ran out of space on the shoot day, and this was after having somebody standing by with a laptop all day in case we needed to do a file dump. However, we didn’t NEED one and so we didn’t. But of course as soon as that person left the card filled up as we were getting crucial shots. This lead to me deleting a few of our extra shots, which ended up being necessary in post. WHAT WE LEARN.

Secondly, make a better shot list. Our shot list was very rudimentary, I was impatient when I had constructed it and due to time constraints on the day I hardly looked at it. This meant that we missed a very important establishing shot (Elvis approaching Rapunzel). Especially since we did so many repetitive scenes on the day, it felt like we were getting everything, and I didn’t notice when we missed it. Next time, have somebody ticking the shot list and make it more detailed. WHAT WE LEARN.

Lastly, allow for the action to run from slightly before to slightly after the shot you need. In a few instances we started looking for a specific action from another angle. But often I had stopped the camera too early or started to late, or simply not even have asked for the entire action to be carried out. This would have been handy later when the original angle planned for a scene did not end up being the most flattering. Let the action play out. WHAT WE LEARN.

Overall, I would like to say that I learnt a lot from the shoot of this music video. And next time ill try and come better prepared.

Rough Cut

Music Video Production, RMIT Media Comms

Rough Cut time,

Over the past few days our group has been working to piece together a rough cut of our music video – one which we screened in class today. Its what we like to call a bolted together version, its basically all of the shots in some type of order, that give a good indication of what the final project will look like, here it is:

https://drive.google.com/a/rmit.edu.au/file/d/0Bx4en7MOmq_Td2NMVmNBTzhqVEE/view?usp=sharing

Most of the feedback was positive, however there were a few pointers:

– The cinderella trying on all different shoes scene goes for too long

– It seems repetitive with every princess going through the same order of shots every time we meet a new character.

– The Disney Princess thing kinda got lost with our choices of costuming and non-specific casting.

To remedy this it seems that the best thing to do would be:

– Tighter editing of the storyline

– Detach from the original idea and just roll with the characters as characters and not princesses.

Rushes of the Rushed Shots

Music Video Production, RMIT Media Comms

Today we showed el’rushes of our music video, Up until this point i have only briefly gazed over the footage we shot, but today was the day of reckoning. Here are a few screen-grabs from our raw footage:

The feedback we received was mostly positive, there were a few mentions that the Disney Princess idea did not really translate well. Which I can agree to. However, the general consensus was that the cinematography and location should still allow for a quality end product.

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Georgia on my Mind

Music Video Production, RMIT Media Comms

Terrible title – Yep. I know. But this song was stuck in my head today because Georgia Fields came in for her second visit to our class. To give us a chance to actually get hands on experience with cameras and experiment with live shooting, Georgia played a set of about 5 songs for us, and we filmed the action.

One song which particularly stood out was this one, which I managed to find another copy of on youtube:

Quite a deceptively cute song with a nice little sting…

And here is actual footage from the class:

Due to the fact that I was already quite familiar with camera operation, I was sent into the lighting booth on this particular occasion. This meant communicating via telephone with the people in the studio and adjusting the lights as per their instruction. I enjoyed this as I was quite unfamiliar with lights, and i got to learn quite a bit about the ins and outs of the control room…

Overall, the day was quite successful, as everbody gained practical learning and got to listen to great music!